BETT 2010 saw the third consecutive year of an Autology presence at one of the biggests education technology shows in Europe. In spite of poor weather conditions, numbers attracted to Autology on stand K2 exceeded previous years. Visitors from UK schools and Local Authorities as well as a substantially increased number of international visitors came onto the stand for demonstrations and discussions related to planning purchase and implimentation of the Personalised Learning system. Additionally, visitors were able to see first hand the new developments which Autology will be rolling out to users in 2010. A substantial increase in content including access to multimedia as well as text book updates proved popular points of interest. The precision and capability of the conceptual search combined with push technology continued to provide high levels of interest among all visitors seeing this technology in action for the first time.